California Yacht Brokers Association Joins with NMMA

Byline: The Log Staff

The California Yacht Brokers Association (CYBA) has formed an agreement with the National Marine Manufacturers Association (NMMA), which its members hope will create a stronger boating market throughout California while building a more cohesive voice for recreational boating on the West Coast.

The news was announced by NMMA officials Dec. 6, and will connect CYBA with NMMA’s resources — including marketing communications, government relations advocacy, market research and statistics. The move is also in line with NMMA’s recent efforts to brings its presence to recreational boating on the West Coast with support from CYBA and its members for NMMA boat shows in California.

“Off the heels of the Southern California Marine Association integration, we’re thrilled to continue fostering meaningful relationships in California with an organization like CYBA that allows our industry to unite in expanding the market for boating,” said NMMA president Thom Dammrich. “By joining resources with CYBA, we’re creating synergies that we’re confident will reveal new opportunities to grow the industry in California.”

To kick off the partnership, NMMA — with the support of CYBA — is launching a new in-water location in Marina del Rey that will be part of the 2013 Progressive Insurance Los Angeles Boat Show. The location will feature new yachts and brokerage boats. The new site will fill a void for the show, showcasing new and brokerage powerboats and sailboats 34 feet and larger from boat dealers and yacht brokers.

“We’re excited to align ourselves with NMMA, one of the most influential organizations in the industry,” said CYBA Board of Directors president Tom Trainor. “Through NMMA’s robust resources, our mission to help grow boating in the California community will be enhanced. The timing couldn’t be better as we prepare for the 2013 winter boat show season, as it gives us an opportunity to work with NMMA to build a successful new in-water yacht and brokerage addition at the Los Angeles Boat Show.”

CYBA will also support NMMA’s other boat shows in California, including the San Diego Yacht and Boat Show and Strictly Sail Long Beach. The 2013 San Diego Yacht and Boat Show is scheduled for June 20-23, and Strictly Sail Long Beach is set for Oct. 24-27.