LONG BEACH — Build it and they will come. Or, in this case, add a few more mobile vendors to a waterfront and hope they will attract more people to Long Beach’s downtown waterfront.
Long Beach’s City Council approved the addition of 18 vendor carts to the esplanade area at Rainbow Harbor, Feb. 20. The carts would be in relative proximity the waterfront’s marina. Rainbow Harbor is one of three venues along Long Beach’s coastline with slip space for recreational boaters.
The “Retail Merchandizing Units” would be placed along Rainbow Harbor’s esplanade between Shoreline Village and Shoreline Aquatic Park.
Stephen Scott, manager of business operations for Long Beach Parks, Recreation and Marine, said the city issued Requests for Proposals in search of vendors for the retail carts; Shoreline Village was the successful bidder and operator.
Debra Fixen, Shoreline Village’s property manager, said the retail carts would provide a boost to the waterfront area just south of Long Beach’s urban downtown core.
“We will be activating an underutilized area of our downtown community,” Fixen told council members. “The Shoreline Village management will carefully select cart tenants and schedule activities to make Rainbow Harbor an enjoyable destination for locals and tourists.”
Fixen added Shoreline Village has coordinated –...
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