LONG BEACH一 On Dec. 27, Santa made an extra special stop at Long Beach’s El Dorado East Regional Park for an after-Christmas fishing trip with local kids.
Berkley, a fishing tackle manufacturer, teamed up with Jolly Old Saint Nick for a charity fishing event at the local park bringing free fishing equipment for the community and a $22,000 check for park conservation.
“Where Should Santa Fish After Christmas” started as a social media campaign from Berkley and Pure Fishing to encourage conservation efforts and recreational fishing in urban areas.
Participants from around the country filled out a Google Doc pulled from The Where Should Santa Fish website about why Santa should visit their city and what conservation projects they would spend the money on if they got the chance.
The company picked four finalists, and those finalists went head-to-head on social media in a voting campaign where the community got to vote on the best projects.
Long Beach came out on top in the final hours of the competition with a promise to spend the money on trash can lids, fishing line bins, erosion repair around the lake, and education efforts for conservation.
“We were just really pleased that the community is going to be able...
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