BMW and Tyde, a high-tech German startup, announced they’d unveil a new luxury electric-powered boat at the Cannes Film Festival on May 17 at the Palais des Festivals et des Congrès, the traditional home of the festival on the French Riviera.
The two companies said they had developed the new boat under “strict secrecy” and would not disclose details other than its name is Icon and would have zero emissions.
BMW’s Designworks studio developed an icon that will have a futuristic look. It also will take some cues from the BMW I car line, using BMW’s green technologies.
The new boat will be designed with the highest standards and aimed at a high-end segment. “The luxury market is an important point of reference for other yachting segments,” said Christoph Ballin, a Tyde cofounder, in a statement. “Also, complex and elaborate solutions can be applied here first before electric mobility becomes mainstream with large volumes in coming years.”
Ballin has experience in the green marine marketplace seeing he previously founded Torqeedo, an electric boat propulsion company, while his Tyde cofounder, Tobias Hoffritz, is an entrepreneur who worked with BMW in high-tech and innovation. Together they started Tyde in 2021, with headquarters on Lake Starnberg near Munich.
In addition,...
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