Love Catalina Island has partnered with Sanpellegrino to launch a new campaign that promotes the island’s Mediterranean charm while celebrating the debut of CIAO!, Sanpellegrino’s new sparkling water infused with real fruit juice.
The collaboration centers on a giveaway offering consumers the chance to win a trip for two to Catalina Island. This initiative, developed by Sanpellegrino’s strategic partner, 3 Partnership Marketing, aims to provide Californians with an accessible “taste of Italy in California,” just a short ferry or helicopter ride from the mainland.
“Catalina offers the kind of escape people usually associate with faraway European vacations — sun-drenched views, breezy coastal ambiance, and an unhurried pace,” stated Jim Luttjohann, President & CEO of Love Catalina Island. “It’s the perfect match for a sparkling water brand inspired by the spirit of Italy.”
The giveaway program is being promoted through in-store point-of-sale displays at participating Southern California Ralphs stores, supported by digital outreach via social media and email campaigns. The sweepstakes runs until June 30, 2025. Full terms and conditions are available at yearofrefreshingdiscovery.com.
CIAO! sparkling water was also featured at the Catalina Pride celebration on June 6 and 7. This partnership offered attendees a refreshing experience during one of the island’s most joyful and inclusive annual events.
For more information on the sweepstakes and to find travel inspiration for Catalina Island, visit ciaocatalina.com.
