Guided Tours Offer Tailored Fishing Experience

There is a solution for those interested in fishing, but lacking the resources, and for those who want to test their skills at guiding tours through their favorite fishing spots. The concept was created by an angler, for anglers, using a format similar to Airbnb.   Initially founded by Stuart Jordan and Ben Roberson over the summer of 2021, Guide Book Co. is a web application that allows users to interact with a guide through messaging. Much like searching for a place to stay on Airbnb, Guide Book offers opportunities for users to browse various forms of fishing and the guides that know them best before choosing a tour.   After Jordan and Roberson watched their service begin to take shape, Perry Azevedo joined the team as a co-founder and chief product officer, building the first version of the service’s platform. The three combined their expertise and qualifications and now manage the service as a team. The goal for this year? Developing a smartphone app.   “I’m a fly fishing guide and love the critical thinking [and] innovation side of founding a startup,” said Roberson. “Stuart enjoys the business side of things and is a passionate outdoorsman and Perry is a guide with tons of entrepreneur...